
Tumblr just announced a new clothing line designed by 10 different Tumblr artists at New York Fashion Week, The New York Times reports.
Valentine Uhovski, Tumblr’s “fashion evangelist,” told the Times:
“We wanted every look to feel like a Tumblr post,” said Valentine Uhovski, Tumblr’s fashion evangelist. “When you enter the pop-up shop, you’ll feel like you’re inside of a Tumblr dashboard.”The blogging/sharing/gif-ing cult of Tumblr actually has some amazingly talented artists, but the annoying fashion that has already been influenced by Tumblr isn’t leaving me too optimistic for the collection.