
In pragmatical terms, Snips will release in the near future a new Android home screen as well as an iPhone app so that it can show you relevant information and apps when and where you need them. In many ways, this pitch is very reminiscent of smart Android home screen startups, such as EverythingMe. The iOS app might just be an intelligent app launcher.
Snips has been around for a while, focusing on smart data analysis with a lot of data scientists and PhDs working for the company. The team didn’t have a product or business model in mind. It experimented for a while, launching projects around smart cities, such as Tranquilien, a service that predicts how busy your train is going to be, or a smart empty parking spot prediction service.
Snips will face tough competition from both Apple and Google as iOS 9 will suggest apps depending on what you are doing and provide a universal search feature with deep-linked results. Google and the Android team have also been working on Google Now for a while, and it’s pretty clear that Google is serious about making your smartphone smarter. It’s a tough industry.