
Littleton, who until recently lived on a beach, gave up surfing to found Rittenhouse.
“It was time,” he told TechCrunch via Gmail. “Squid is good but it was time.”
What does Rittenhouse do? Imagine Uber for CRM and you’ve got some idea. Media is the new rice, said Littleton (hence the name), and his company brings that dish to the CRM market through and advanced algorithms. The frisson comes through the addition of so-called “slippery” programming techniques that allow for scrums to form ad hoc.
What’s next for Rittenhouse? Littleton isn’t saying.
“It’s not something I can foresee. This is a big deal, it’s huge. Remember the dent in the universe?” he asked via iPhone. “I made that.” Game(ification) on, Garth.