Few apps have instantly captured the hearts, minds and eye-rolls of the tech scene like Meerkat.
And to think Ben Rubin was building something else. The CEO of Life On
Air was working on a private live-streaming app for groups of friends
when Meerkat’s public streaming app suddenly took off. Without hesitation, he reassigned his 10-person team to Meerkat, and now its little “LIVE NOW” links are taking over Twitter.In May, Rubin will join us for a chat at TechCrunch Disrupt NY, his first major onstage talk since his app took off.
We’ll ask Rubin about how to blow up on Product Hunt, pivoting a rocket ship in mid-flight, and whether live-streaming is just a fad. He’ll give fellow entrepreneurs insights about re-prioritizing projects and features in response to customer demand.
And of course, we’ll discuss the dark cloud on the horizon. Twitter has acquired, but not yet launched, a Meerkat competitor called Periscope. That doesn’t bode well for Rubin’s product, which is built entirely on Twitter. What will Meerkat do? How will it compete with a native Twitter product?
And luckily, since all of Disrupt is live-streamed on TechCrunch, Rubin won’t have to hold his phone up the whole time.
Disrupt NY will take place May 4-6 at the Manhattan Center. General admission tickets are currently available at an early-bird discount rate. Startups can also register to exhibit in Startup Alley.