If You Run A Facebook Page, Expect The Like Count To Drop Soon

Do you run a Facebook Page? Heads up: your page’s “Like” count is probably going to drop a bit soon, and it’s totally not your fault.
The short version: Facebook is changing the way it’s counting likes, subtracting any accounts that have been either manually deactivate

d or “memorialized” after its owner passed. It’s something that probably should have been done since the beginning — but since it wasn’t, it’d be easy to think your Likes had dropped because of something you’d done.
One thing that’s important to note: it seems that this only accounts for profiles that have been manually deactivated. Likes from profiles that could be considered “inactive” because the user just hasn’t logged in for a while will continue to count.

The shift won’t happen immediately; Facebook says it’ll roll out in “the coming weeks.”
So how many Likes might you lose? It’s tough to say. While Facebook says to expect a “slight dip,” it’s all relative to how many Likes you have to begin with. If your page only has a few dozen likes, you might not even lose one; if it has a few million, that slight dip will feel a bit bigger.
If you run your company’s Facebook page and your boss gauges your performance based on whether that “like” counter keeps climbing, it’s probably a good idea to let them know what’s coming.