For some strange reason, Periscope users are obsessed with your fridge

What's in your fridge? Periscope users want to know.

In the days since Twitter launched the live streaming video app, requests to peek into other users' fridges have, by our unofficial polling, proven more popular than just about any other comments during a Periscope video. Some enthused users are even using the #fridgeview or #showusyourfridge hashtags on Twitter.

See also: Brands (and puppies) flock to Periscope, Twitter's new app for broadcasting videos

Aaron Trent, a 29-year-old retirement planner in Greenville, South Carolina, was checking out Periscope with a friend Friday evening when they noticed users in virtually every stream clamoring for a look at the fridge.
"It's my favorite thing about the Internet in the last 24 hours," Trent told Mashable (for the record, he thinks it's "completely pointless, but amusing"). Chris Marsh, a public relations rep for the energy drink company Xyience in Austin, Texas, got turned onto #fridgeview after watching a fridge feed on Thursday that ran for more than two hours. (Seriously.)

"The inside of someone's fridge can tell a lot about somebody,"

"The inside of someone's fridge can tell a lot about somebody," Marsh said, laughing. He compared using Periscope to Chatroulette, the online text and video chat site launched in 2009 that randomly pairs up people from around the world. But where Chatroulette generated controversy over users broadcasting sexual content, Periscope has — so far — been keeping things clean. It's hard to tell how exactly the fridge phenomenon began or why it's become so popular on Periscope; requests to see inside refrigerators on Periscope rival Meerkat were much more few and far between.
Twitter, which acquired the startup in January for a reported $100 million, declined to comment, but Periscope users like Trent have their own theories.
"It's like Sharknado, or Alex from Target, or Kyrzbekistan," Trent said. "It's absurd and an entertaining way to kill some time with your friends and with hilarious people you've never met."
Meanwhile, several people have taken credit for starting the trend.
One Reddit user who goes by "godmersham" claims he accidentally sparked #fridgeview on Thursday after randomly asking a Periscope user who was broadcasting video to see inside his fridge.
"He said you could ask him anything and when we randomly asked to see his fridge he seemed oddly irritated by that," godmersham wrote in a comment. "So we continued to ask him about it: the size, the brand, the color, how many cats he could fit in it, etc. Basically, as his irritation grew, so did the view count on the stream. This went on for about 10 minutes until he finally opened his damn fridge. And when he did... People. Went. Nuts. It was hilarious."
Consider yourself warned.
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