Apple Watch vs Pebble Time Steel
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Pebble seems to be doing its best impression of the "iWatch" with the stainless steel model of its plastic Pebble Time. The photo arrangement doesn't seem like a coincidence.
In fact, the sophisticated-looking gold finish on the casing and buckle, the bright red leather strap and the dangling pose of the two smartwatches is mirrored perfectly, expect it doesn't copy the Apple Watch price.
That's not to say there aren't other major differences when you examine the April 24-bound Apple Watch vs the July-set Pebble Time Steel with a jeweler's eye loupe.
Design: Pebble Time Steel
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It also comes with both leather and metal straps if you're a backer, meaning it's ready for any occasion with formal attire when the plastic Pebble Time doesn't seem right.
Just don't expect Apple's over-the-top 18-karat gold from the gold finish of the Pebble Time Steel. That's where the Apple Watch gets more premium - and expensive.
Design: Apple Watch
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Apple Watch is clearly the more luxurious of the two, bordering on extravagant. There are six pricey 18-karat gold Apple Watch Edition smartwatches among the 34 Apple Watch designs.
It's not just a gold finish, it's gold, so Apple made it twice as hard as the normally material. Apple Watch ups its protective wardrobe with sapphire crystal glass on its face.
Not all Apple Watch collections are created equal, though. The cheaper Sport watch eschews a stainless steel and gold case for aluminum and sapphire glass for Ion-X glass.
Display: Pebble Time Steel
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It's always-on color screen is easy to read in sunlight and looks like a major improvement over the black-and-white original Pebble and Pebble Steel.
Display: Apple Watch
Apple's flexible AMOLED touchscreen can distinguish between light taps and deep presses, which it calls Force Touch, but requires a lift-to-wake gesture in order to turn it on in an effort to save precious battery life.