
India’s e-commerce market is one of the fastest-growing in the world and expected to be worth $43 billion by the end of this decade. Unlike e-commerce giants like Flipkart and Snapdeal, both of which have received significant rounds of funding, FirstCry stands out by focusing on baby products.
According to the Economic Times, which first reported the raise, the baby care product market in India is worth $10 billion, but only 5 percent of transactions are done through online retailers, leaving plenty of room for growth. In addition to its website, however, FirstCry.com also taps into offline sales with a franchise network of over 100 brick-and-mortar stores in 85 cities.