The dress is indeed black and blue. I fired up Photoshop and fixed the exposure. Here's what the dress looks like in real life:
Which matches the dress you can see online, as claimed by the person who took the photo:
She's not lying. Case solved.
She either
overexposed it or adjusted the image after taking it, pumping up the
brightness and contrast (or shadows and lights) in her phone.
But reality doesn't matter. What matters is that we burned the internet with absurd, inane commentary on our first day of net neutrality. High five, everyone.
* Yes, the
dress changes color. In fact, if you were seeing it as gold and white
before, after seeing the GIF above, it will probably change the color of the original photo for you. Try it.